Soil testing platform now available in-store to BWI customers across Texas and the Gulf Coast
Foley, Alabama – January 19, 2021 – Agricultural data processing and technology software company AgriTech Corp. announced today that lawn and garden distributor BWI Companies would begin distributing AgriTech Corp.’s flagship product SoilKit, an online soil testing platform, to the brick-and-mortar storefronts that BWI serves across the country.
AgriTech Corp.’s partnership with BWI continues SoilKit’s expansion into stores across the US after its spring 2020 launch. BWI, which distributes lawn, garden, and other landscaping products to garden centers, nurseries and hardware stores, currently has 14 distribution centers across Texas, Florida, Missouri, Tennessee, Alabama, Louisiana, Mississippi and South Carolina. SoilKit is the first and only lab-based soil testing platform available through BWI’s online store.
“Partnering with AgriTech to market and distribute SoilKit throughout our territory has been a great decision for us,” said BWI category development manager Will Welch. “The user-friendly testing process benefits our markets, from turf professionals and landscape pros, to our retail customer’s customer: Do-it-yourself homeowners. Their top-notch testing service brings value and benefits to all users.”
Soil testing has long been an integral part of commercial landscaping and agriculture operations, but the process is often looked at as too time-consuming and technical for day-to-day consumers. SoilKit’s unique platform overcomes these barriers by providing the same high-quality testing service used by professionals through a prepaid envelope, followed by an easy-to-digest results page and personalized soil amendment recommendations. With these key differences from traditional soil tests, SoilKit founder Christina Woerner McInnis created a more accessible test with just as much power as a county extension office.
“We appreciate BWI’s support and partnership,” said Woerner McInnis. “Having their distribution muscle on our side will be a boost to SoilKit’s mission of making soil testing accessible to homeowners and individuals across the country.”